i-Tune Rentals

I know I have already did this store but the BBC has done a feature on it and they explain much better then I did. Also the it is a video.

If Steve Job is able to get the movie studios to agree the that rental is the way to go then Apple will be king of Hollywood. I know that piracy is very high in the music industry but in movies I really believe that people will want to rent and move on to the next movie. The movie studio are worried that they will have they will fall into the same trap as the music studio but I think most people will only watch a movie for just a few times and the i-Tunes rental is a great way to reach another market. Good for you Steve!