i-Tune Rentals

I know I have already did this store but the BBC has done a feature on it and they explain much better then I did. Also the it is a video.

If Steve Job is able to get the movie studios to agree the that rental is the way to go then Apple will be king of Hollywood. I know that piracy is very high in the music industry but in movies I really believe that people will want to rent and move on to the next movie. The movie studio are worried that they will have they will fall into the same trap as the music studio but I think most people will only watch a movie for just a few times and the i-Tunes rental is a great way to reach another market. Good for you Steve!

Rentals in i-Tunes

Apple is in the news again. And I am not talking about breaking the $200 per share price point. ( Congratulation Jobs) but the new deal with News Corp’s 20th Century Fox will start allowing rentals of movies from movies. I really like this move because who wants to own all the movies from you watch. I am one of those who like to rent more then own, because if I own I will only watch the movie once and it will be years before I will watch it again. So I great for those who are i-tunes stuck and i-pod owners now you will not feel guilty deleting movies from you i-pod when it gets full. My guess is Disney will so follow in the i-rental-movie-business. Click here to read more

Apple was not the only one out there making deals today Warner Music Group have agreed to let Amazon sell music on their online store with out digital rights management software. So this expands Amazon’s MP3 library to 2.9 million songs. At the price of 89 cents or 99 cents. Click here to read more

It seems like everyone is moving towards a DRM free world and this is a good thing. i-tunes have something to worry about now.

Is Apple Turning to Mircrosoft?

(this is a cooler way of looking at Apple and Intel Partnership)

Apple has filed a patent with the U.S. Patent and Trademark Office for a Digital rights management just like Microsoft's Windows Genuine Advantage.

The patent application No. 20070288886, titled "Run-Time Code Injection To Perform Checks" This is not too surprising because with the popularity of the Apple products, Apple want to protect themselves from piracy.

Microsoft has a similar program and it has not been all that successful. With WGA has mistaken many legal Windows users as having a pirated software.

The current Mac OS X is not currently copy protected. but with the Mac hardware become increasingly(Because of the Partnership of Apple and Intel.....See picture at the top.) using the same configuration to Windows machine.

My production is that once Apple has finished testing this system Apple will start licence their OS X to other computer makers. This will not happen any time soon maybe in the next few years. So this will take some of the market share from Microsoft. That is the time we will see great innovation with OS not like we saw with Vista and Leopard. I really think that Steve Jobs wants his computer to be in every home and business. And his computers are not in the big business yet......We will see how it unfold in the coming years.

My guess (or Opinion) is that Steve Jobs is very competitive and would like to change the face of computers (again). But he will not be able to do this unless he licence his software to other computer makers.

Take a look at the Patient and see what you think.

Also the Stock of Apple has broke the $200 market but came down to $198 per share.

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